When tackling a design project with limitless creative boundaries, we like to begin by focusing on relevant words, topics, and phrases that we’ve gathered from our Discovery and Research phases. We then brainstorm different ways to visually communicate and emphasize words or ideas. Through this brainstorming process we gain a broadened perspective of the problem we are trying to solve, and often uncover additional ideas and concepts which were not so obvious at the outset.

Sketching is the part of the process where we start putting our thoughts and ideas onto paper. Sometimes this begins with drawing 30-second thumbnail sketches on paper, and often times we begin by laying out design ideas in the computer. We can often come up with dozens of variations, but before sending any of these sketches to the client for review, we will narrow it down to just a few, with each variation focused on a separate concept.