The Red Orange design process normally begins with a conversation. This conversation occurs between the Creative Director and the person in need of a design solution. In this conversation we carefully examine the problem or task at hand. What are our clients’ needs? Are they a start-up company in need of a logo design and branding development? Are they a growing business that needs to update their website so their web presence can match their professional success? Or do they have an upcoming event that needs to be marketed effectively through a combination of web and print media? Whatever the design need, it is essential to discover all the variables involved before exploration commences so that we can find a successful direction for the project. The amount of time spent on this phase is usually proportional to the overall scope and planned duration of the project.

Here are some areas we focus on during the discovery phase:

• Hierarchy - what message is most important to relay visually?
• Purpose - what is the purpose of this project?
• Preferences - consider the client’s likes/dislikes and what has or hasn’t worked for them in the past.